Are you the Most Valuable Fan

Upper Deck is looking for the most passionate and dedicated fans of the NHL and their teams to be crowned the “Most Valuable Person!” Whether you’ve been loyal since birth or have made a positive impact on your team’s community and culture, this is the place to display your passion. One fan per team will be selected as the Team MVP, but only one can be crowned the Ultimate MVP of the entire league!

Enter Now!

prizes Include:

Tickets To Playoffs

Hotel and Travel Voucher

Personalized Upper Deck Trading Card

Upper Deck NHL Trading Card Boxes

Upper Deck Merch

View Rules and Key Dates

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Ultimate MVP Grand Prize

Two tickets to the 2027 Stanley Cup Playoffs

PLUS: a 1-night hotel stay, a $500 travel voucher, carry-on Upper Deck branded luggage with a matching luggage tag, exclusive Upper Deck merchandise, three Upper Deck product boxes, two bonus tickets to a 2026-27 NHL Season outdoor game

AND your very own officially licensed Upper Deck NHL trading card featured in 2027-28 MVP Hockey!

How The Contest Works

Enter the contest above to have the chance to represent your favorite NHL team.
In the First Voting Period, contestants will compete against other fans representing their favorite NHL teams. The top-voted fan from each NHL team will be named Team MVP.
Team MVPs will advance to compete in a Final Voting Period to be crowned the Ultimate MVP.

Key Contest Dates

Oct. 12 – Oct. 23, 2026

Entry Period

Oct. 29 – Nov. 12, 2026

Team MVP Voting (First Voting Period)

Nov. 20 – Dec. 4, 2026

Ultimate MVP Voting (Second Voting Period)

Dec. 5, 2026

Announce Ultimate MVP

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Are you the Most Valuable Fan

for your favorite NHL franchise?

Two tickets to the 2027 Stanley Cup Playoffs