WIT founder and CEO Vaidhy Murti recently joined Bram Weinstein on his FUTRSPRT podcast.

A former host on ESPN's SportsCenter, Weinstein is the play-by-play broadcaster of the Washington Commanders and sports radio personality in Washington, D.C.

Murti spoke about all of the different ways that WIT activations bring fun, lead-generating marketing campaigns to life. From the New York Giants' 100th anniversary bracket to the Cleveland Browns' midfield logo vote-to-win, WIT campaigns have gone viral and won awards.

Weinstein and Murti talked about the expansion of sport and fan engagement into leagues outside of the Big 5 and especially within women's sports.

"The growth of women's sports has been long overdue and absolutely phenomenal to watch," Murti said.

Click below to listen to the full podcast.