WIT shortlisted for 2024 Hashtag Sports Awards

WIT has been shortlisted for two honors in the upcoming 2024 Hashtag Sports Awards.

In the Best Brand Experience or Activation category, WIT’s “Cleveland Browns Dawg Pound Logo Redesign Campaign” earned shortlist accolades alongside groups like Google, PepsiCo, Ally Financial, the NBA, The Famous Group and others.

In this campaign from 2023, the Cleveland Browns took advantage of their massively successful midfield logo campaign from the year before. Looking to give fans input and impact at every stage of picking the new Dawg Pound logo, they used a WIT contest to collect and amplify original design submissions from talented artists around the world. They then used two rounds of WIT Vote-to-Win activations to crown the eventual logo champion.

Hundreds of thousands of votes were cast by Browns followers eager to have a say in the new design, which was unveiled live on the Pat McAfee Show, followed by a full rollout on the Browns website and team store.

WIT also earned shortlist accolades in the Best Employee Engagement category for the company’s inaugural summit in December 2023.

Last year, brought exponential growth for the business and corresponding growth with new diverse talent from across North America. WIT is committed to fostering a strong company culture of innovation, collaboration and empowerment and the creation of an in-person summit became the natural outgrowth for a fully remote team. 

The summit included several days of workshops, meeting and fun group activities intended to help each team member forge stronger bonds of trust and understanding to enhance WIT’s core culture and values. Read more about the details of that summit here.

WIT has already been recognized for its strong company culture this year with Best Place to Work in Sports awards from both Sports Business Journal and Front Office Sports.

The 2024 Hashtag Sports Awards will be announced on June 6 in New York City. Click here for all of the shortlist honorees.