WIT is excited to announce the hiring of Tom Bridger as Associate Director of Partnerships.

Hailing from Victoria, British Columbia, Bridger has extensive experience in the sports technology business sector as well as partnership development.

He most recently served as Director of Sports Business Development at Laylo, a multi-channel messaging platform.

“I’m so excited to join the WIT team and have the opportunity to show off the premier digital activation platform in sports,” Bridger said. “I’m looking forward to working alongside fantastic people and continuing to build great relationships around the industry.”

Bridger graduated from Western University in London, Ontario and earned his M.B.A. in Sports Business from the University of Oregon.

He played rugby throughout his youth, including with Western University and the Canadian national team in international competition.

An avid basketball fan, his favorite team is the Toronto Raptors.