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As excitement over the ‘25 NFL Schedule Release hit full throttle, WIT turned up the heat with a powerful lineup of fan-first digital activations designed to elevate the hype and deepen fan engagement for our partners around the highly anticipated reveal.
To kick things off, twelve teams launched pre-schedule release Schedule Predictors including:
…and that wasn’t the only way teams opted to build fan anticipation. The Carolina Panthers opted to shake things up by running a schedule Ranker with Miller Lite for fans to pick which home opener matchup they most wanted to see, while the Pick’Em was the activation of choice for the Baltimore Ravens with M&T Bank and Houston Texans with Caesars Rewards put fan football instincts to the test for a shot at winning exclusive prizes.
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After the big reveal, six teams capitalized on post-release buzz with these unique, fan-driven experiences:
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It was thrilling to see each team bring their signature flare to the schedule release, elevating the tentpole moment into something truly special - putting fans, the true MVPs, front and center. From viral videos that pushed creative boundaries, to interactive gamified experiences that boosted fan interaction, the energy and innovation were second to none. A huge thank you to all our incredible partners - we loved helping amplify the fun across the league.
Bring on kickoff - we’re ready for another exciting season! 🏈
