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Your team is crushing it IRL, but are you fumbling when it comes to digital engagement? Contact us to find out how we can help you crush your goals.
Summer may signal the off-season on the field, court and ice, but at WIT, it’s primetime for fan engagement! From sunny Scavenger Hunts to splashy Sweepstakes, our partners are finding new ways to keep their fans in the game year-round.
Who says the off-season applies to fans too?
Our latest blog covers some of our partners’ best performing activations, great examples of how to keep fans connected with your team, brand and products over the off-season.
🏈Jaguars x Snickers Ice Cream Chill All Summer Slot Machine: Every spin on the Slot Machine meant a chance for exclusive meet-and-greets, VIP Training Camp access, a branded freezer, and more. For our partner, it was the perfect way to keep fans connected, engaged and of course, cool, until the season kicks off again!
🎓UCF x SeaWorld Summer Spectacular Sweepstakes: Fans can enter now for the chance to win a 4-pack of tickets plus a parking pass to SeaWorld Summer Spectacular in Orlando - the ultimate destination for family-friendly fun. For our partner, this activation is a surefire way to engage many new and existing fans amongst an audience that loves to play games for prizes - and this example is no different.
🏒 Predators Summer Reading Scavenger Hunt: The Nashville Predators aimed to keep their young fans inspired and engaged this summer with this exciting adventure. Kids Club members can download the Summer Reading Challenge tracker, join the hunt and submit a photo of their completed document for a chance to win autographed prizes. It’s a fun and educational way to nurture heightened spirit amongst tomorrow’s biggest fans and of course, the whole family - even when the season’s on pause!
🏐Columbus Fury Summer Fan Wall: Fans can share how they’re spending their summers - whether it’s hitting the beach, sporting their favorite fit, or soaking up the sun, participants submit photos to be featured on the Fury’s social channels. For the Fury, this is a great way to keep their fans engaged, as well as acquire user-generated content for their social channels in a period outside of peak in-season activity.
We’re loving the energy generated from these epic summer activations, all created on the WIT platform. It proves that while the on-field action is paused, the void it creates offers an ideal opportunity for teams and brands to spark new connections, deepen loyalty and build excitement that carries straight into next season.
For more information on our suite of high-performing digital activations, contact us today.
