7 Brew, a fast-growing QSR brand, saw a powerful opportunity to boost consistent drive-thru traffic while inviting more customers to discover and enjoy their full range of bold, flavorful offerings. With March Madness on the horizon, 7 Brew sought a dynamic experience that captured the excitement of the tournament, showcased their standout flavor lineup, and ultimately grew loyalty and generated repeat visits nationwide.
7 Brew transformed routine coffee runs into unforgettable discovery moments through the Flavor Madness Scratch 'N Win campaign. Customers scanned QR codes during drive-thru visits to enter an instant-win experience for prizes including a Ford Bronco Wildtrak grand prize.
The breakthrough strategy was the daily-changing overlay system that encouraged repeat plays. Each day featured different 7 Brew flavors, turning every scratch into a flavor education moment. This approach created compelling reasons for visits every day while introducing customers to their full menu of featured flavors. By embedding education within entertainment and rewards within routine, 7 Brew solved multiple business objectives through a single, seamless customer experience.
Campaign Performance:
The campaign didn't just drive traffic – it created a replicable engagement framework that established 7 Brew as an innovation leader in QSR customer experience, generating sustainable competitive advantage beyond the immediate metrics.
