The Houston Texans set out to unveil a major uniform rebrand in a way that went beyond a simple announcement. They needed to create an engaging, interactive experience that would ignite fan excitement, encourage widespread social sharing, and generate organic hype around their brand refresh – while driving traffic to their team store to capture revenue and valuable fan insights.
The uniform reveal was transformed into a personal, sharable experience through the Texans Jersey Customizer, a fan-first campaign that put supporters at the heart of the new design.
Each participant received a custom image of the Texans’ new jersey, featuring their own name, turning a static product drop into an interactive moment. Fans were then encouraged to share their personalized jerseys across social media to create a wave of organic excitement that extended well beyond the Texans’ own channels. This peer-driven momentum ultimately helped build anticipation, amplify reach, and position the updated design as something fans were part of, not just spectators to.
To capitalize further on the moment, a seamless post-entry CTA directed fans to the Texans’ team store, where they could shop the full lineup of new merchandise – bridging engagement to conversion in a single flow.
Campaign Performance:
This campaign not only drove thousands of fan interactions and ignited viral social buzz, but it turned Texans’ supporters into public brand ambassadors. Personalized shares fueled organic social reach, while deepening fan loyalty and positioning the Texan’s new jersey design reveal as a shared, community-driven moment.
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