Ziggi’s Coffee turned St. Patrick’s Day into a standout opportunity to engage customers in a meaningful way. Their goal was to drive same-day visits and increase in-store sales across 100+ locations, driving single day sales and making a normal day a special day. By designing a simple, fun, and rewarding experience, they motivated immediate visits, captured valuable customer data, and gave customers a genuine reason to keep coming back, delivering both measurable results and lasting loyalty!
With St. Patrick’s Day approaching, WIT partnered with Ziggi’s Coffee to create a high-energy, one-day experience with the “Luck In Every Cup” Slot Machine. Customers engaged through instant-win codes redeemable online or in-store the same day.
The campaign leaned into the idea that everyone wins, with same-day code expiration creating urgency and driving immediate foot traffic. Supported by a multi-touch strategy with both pre-and day-of promotion across channels including Instagram, Facebook, and their website, they drove excitement before going live and delighted fans upon launch. The activation transformed a single holiday into a memorable, repeatable brand moment driving engagement and traffic across Ziggi’s locations.
Through this campaign, Ziggi’s Coffee reinforced its position as a data-driven, experience-forward brand using gamification to deepen engagement, boost loyalty, and drive sustained revenue growth beyond the campaign.
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